Public Opinion Panel Launched on Salt Spring Island


It has sometimes been said that Salt Spring is an argument surrounded by water. Well, a new venture called Salt Spring Insights has been created to raise the level of conversations here and offer a clearer picture of local opinion on Salt Spring topics. A survey panel of Salt Spring Island residents is being created to provide a reliable, accurate picture of opinions.

Salt Spring Insights is an online public opinion forum created by Return On Insight, a market research consultancy, to enhance the quality of conversations taking place in our community, providing a safe, respectful space to express opinions and to share insights that encourage better decision making.

Salt Spring Insights is now inviting people to sign up to become panel members. Once signed up, they will receive regular invitations to participate in surveys on different topics and be eligible to win prizes for participating. Confidentiality is a crucial concern of Salt Spring Insights, and all information collected is kept strictly confidential, with no answers ever being attributed to individuals. All survey answers are summed up and presented in aggregate form.

The first topic Salt Spring Insights will be addressing among panelists involves Salt Spring Island Fire Protection District, which has hired Return On Insight to engage with the public about attitudes toward firefighting and emergency service facilities here on the island.

Diversity of thought is essential for any community to thrive. By participating periodically in professionally crafted online surveys, managed, and administered by an experience team, islanders can safely and confidently add their unique perspective to Salt Spring Insights and help inform decisions and actions being taken to improve life here on our island, one issue at a time.

Click here to join